The Metaphors of the Net

Ten years after the invention of the World Wide Web, Tim BernersLee is promoting the semantic web \".So far, the Internet is the repository of digital content.It has a basic inventory system and a very crude data location service.I.Ten years after the invention of the World Wide Web, Tim BernersLee is promoting the semantic web \".So far, the Internet is the repository of digital content.It has a basic inventory system and a very crude data location service.Sadly, most of the content is invisible and inaccessible.In addition, the Internet is not manipulating logical or semantic propositions, but symbol strings.In other words, the network compares the value, but does not know the meaning of the value it thus operates.It can\'t explain the string, it can\'t infer new facts, it can\'t infer, generalize, deduce, or otherwise understand what it\'s doing.In a word, it does not understand language.Any search engine uses an ambiguous term, and these shortcomings become very obvious.Due to a lack of understanding of the semantic basis of its raw materials (data, information), applications and databases cannot share resources and provide information to each other.The Internet is discrete, not continuous.It\'s like an archipelago where users jump from island to island in the midst of crazy search for relevance.Even a visionary like Berners.Li did not consider the \"Smart Network \".They just recommend assigning descriptive meta to users, content creators, and web developersTag (\"hotel name\") to field or string of symbols (\"Hilton \").These meta-Labels (arranged by meaning and relationship \"ontology )-The meta-tag list, their meaning and the relationship between them) will be read by various applications, and allow them to properly handle the associated symbol strings (place the word \"Hilton\" under \"hotel\" in the address book ).This will make information retrieval more efficient and reliable, and the information retrieved must be more relevant and more suitable for higher-level processing (statistics, development of heuristic rules, etc ).).From languages such as HTML (whose tags involve visual appearance and content indexing) to DARPA proxy markup language, OIL (Ontology Reasoning layer or ontology exchange language, even XML (whose tags are related to content classification, document structure, and semantics ).This will bring the internet closer to the classic library card catalogue.Even at the moment, pre-Semantic, hyperlinkThe Internet reminds people of Richard Dawkins\'s pioneering work, The Selfish Gene (OUP, 1976 ).This will be more correct for Semantic Web.Dawkins suggested extending the principle of natural selection to a stable law of survival.\"What is stable is a collection of atoms that are permanent enough or ordinary enough to be named \".He then began to describe the appearance of the \"replicator --The molecule that creates its own replica.The replicators who survive the competition for scarce raw materials are characterized by longevity, reproduction and replicationfidelity.Replicators (now known as \"genes\") construct \"survival machines\" (organisms) to protect them from changing changesWorse environmentThis reminds people of the Internet.\"Stable things\" are HTML-encoded web pages.They are replicators.Each time they click on their \"URL\" (URL) they create their own copy.HTML coding of web pages can be considered \"genetic material \".It contains all the information you need to copy the page.As in nature, the higher the longevity, reproduction and replication capabilities (measured by web links from other sites)Fidelity of HTML code-The higher the chance it will survive (as a web page ).There is one thing in common between the replicator molecule (DNA) and the replicator HTML --They are all packed messages.In the appropriate context (in the case of DNA is the correct biochemical \\ \"soup \\\", in the case of HTML code is the correct software application )-This information produces \"survival machines\" (organisms or web pages ).Semantic Web will only increase longevity, reproduction and replicationFidelity or the underlying code (in this case, it is OIL or XML instead of HTML ).By facilitating more interaction with many other web pages and databases-The underlying \"replicator\" code will ensure \"survival\" of \"its\" web page (= its survival machine \".In this analogy, the \"DNA\" of a web page (its oil or XML code) contains \"single gene\" (semantic meta-tags).The whole process of life is the development of a semantic web.Dawkins described the internet in a prophecy: \"The first thing to master modern replicators is that it is highly United.The survival machine is not just a gene, but thousands of genes.The manufacture of the body is such a complex cooperative venture that it is almost impossible to separate the contribution of one gene from that of the other.A specific gene has many different effects on different parts of the body.A certain part of the body will be affected by many genes, and the influence of any gene depends on the interaction with many other genes...By analogy, any given page of the plan mentions many different parts of the building;Each page only makes sense in cross-cutting.Refer to many other pages.Dawkins ignored the concept of network in his important works.People gather in cities, mate and breed, thus providing a new \"survival machine\" for genes \".But Dawkins himself thinks the new Replicator is \"meme\"A thought, belief, technique, work of art, or information.Memes use the human brain as a \"survival machine\", which jumps from the brain to the brain, spanning time and space (\"communication\") in the process of cultural (different from biological) evolution.The internet was a meme.Jump to the playground.But more importantly, it is a network.Genes move from one container to another through a linear, continuous, tedious process that involves a gene shuffling (\"gender\") and a long period of pregnancy.Use the network for memes.Therefore, their propagation is parallel, fast, and complete.pervasive.The Internet is a manifestation of the increasing superiority of memes over genes.For the Internet, semantic web is like artificial intelligence for Classic Computing.We may be on the threshold of ourselves.aware Web.2.Internet as a chaotic library.The Internet\'s catalogue problem is the classification of billions of pages containing information.Some of them are visible and others are generated from a hidden database by a user\'s request (\"Invisible Internet.There is no identifiable order, classification or classification on the Internet.Surprisingly, no one has invented the (much needed) Internet catalogue standard compared to the \"classic\" Library (remember Dewey?).Some websites do apply the Dewey Decimal System (Suite101) to their content ).The other default is the directory structure (open the Directory, Yahoo!, Looks smart and other people ).Is there such a standard (agreed digital catalogue method )-Each site can have its ownclassified.To increase the visibility of the site, the site will be interested in doing so.This naturally eliminates the need for clumsy, incomplete and (highly) inefficient search engines today.Therefore, a website that starts with 900 will be immediately identified as a processing history and multiple categories will be encouraged to allow for finer cross-cuttingThe part to appear.An example of an emerging technology such as \"self-classification\" and \"self-classification\"The \"publication\" of Scindex (although limited to academic resources only) is the \"channel of academic resources \".In addition, users do not need to remember a large number of numbers.Future browsers will be similar to directories, just like apps used in modern libraries.Compare this utopia with the current dystopian.Users struggle with a large number of unrelated materials in order to finally reach a partial and disappointing destination.At the same time, there may be websites that exactly match bad user needs.However, the opportunity for a pleasant encounter between users and content is currently determined --Specific search engines used and things like meta-Tag, title, pay or correct start sentence.B.Screen vs.Due to physical limitations (the fact that the size, must be rolled), the computer screen cannot effectively compete with the printed page.The latter is still the most ingenious medium invented to store and publish text information.Of course: the computer screen is better at highlighting discrete information units.Thus, these different abilities draw battle lines: Structure (print page) with units (screen), continuous and easily reversible (print) with discrete (screen ).The solution is to find an effective way to translate a computer screen into a print.It\'s hard to believe, but there\'s no such thing.The computer screen is still off-line printing.In other words: if the user copies the information from the internet to his word processor (or vice versa )-He turned into a broken piece of garbage.filled and non-Aesthetic literature.Few website developers are trying to do something about itLess success.C.Dynamic vs.One of the biggest bugs with content vendors is that they don\'t provide \"static\"Dynamic interaction \".Internet-Content-based content can now easily interact with other mediag., CD-Rom) and nonPC platform (PDA, mobile phone ).Examples abound: CD-The ROM shopping catalog interacts with the website, allowing users to order products.The directory can also be updated through the website (CD-Encyclopedia of ROM ).Advantages of CD-ROM is clear: access time is very fast (dozens of times faster than accessing a website using a dial-up connection) data storage capacity is hundreds of times that of a regular web page.Another example: PDA plug-inA one-time chip containing hundreds of ads or \"yellow pages.The consumer chooses the ad or entry she wants to see and connects to the Internet to watch the relevant video.She can then also have an interactive chat (or meeting) with the sales staff to receive information about the company, the advertising agencyand so on.CD-A rom-based encyclopedia (such as the Britannica or theEncarta) already contains hyperlinks that bring users to the sites selected by the editorial board.Note CD-Rom may be a medium destined to fail.Storage capacity continues to grow exponentially, and desktops with 80 gb of hard drives will become common in a year.In addition, the popular network computerSimplified version of personal computer-Will serve the average user tb in terms of storage capacity and the processing power of the supercomputer.The difference between computer users and this utopia is communication bandwidth.With the introduction of radio and satellite broadband services, DSL and ADSL, cable modems are combined with advanced compression standards --Video (on-demand), audio and data will be available quickly and profitably.The CD-ROM, on the other hand, is not moving.It requires the installation and utilization of complex hardware and software.This is not a user-friendly push technology.It is nerd-oriented.Results, CD-Rom is not a direct medium.There is a long time interval between the moment of purchase and the moment the user accesses the data.Compare it to a book or magazine.Users can get the data in these oldest media immediately, and can easily and accurately implement the \"back\" and \"forward\" functions.Maybe the biggest mistake with CD.ROM manufacturers have been unable to provide integrated hardware and software packages.CD-Rom is not compact.The Walkman is a small piece of hardware.cum-Software package.It is easy to transport, it is very thin, it contains many usersIt provides friendly, complex features with immediate access to data.Discman or MP3 who does this-People, or a new generation of e-books (e.g., E-Ink\\\'s).This cannot be said about the conference.ROM.By linking its future with an outdated concept of positionSeparate, expensive, inefficient, technically unreliable personal computersCD-ROMs has sentenced himself to be forgotten (except for Reference Materials ).D.Online Reference access to on-The British Encyclopedia shows some of the great incredible possibilities of online referenceThere are still some obstacles.Each entry in this huge reference work is linked to the related website.The website has been carefully screened.All forms of data, including audio and video, are linked.Everything can be copied to the hard drive or R/w cd.This is the concept of a new Knowledge Center.Not just a pile of material.The content is modular and rich.It can be connected to the voice Q & A center.The user\'s query can be made through e-Mail, posted on the website by fax, hard copy can be sent by mail.This \"Trivial Pursuit\" or \"homework\" service can be very popular --There is considerable interest in \"timely information.Library of Congress-Along with several other librariesThis service is being provided to the public (CDRS-Collaborative Digital Reference Services ).E.The Internet is a huge repository of information that is freely available, even in the public domain.This information can be collected in a coherent, theme-oriented, inexpensive compilation with very little investment (on CD-ROMs, print, e-Books or other media ).F.E-Internet publishing is by far the largest publishing platform in the world.It contains FAQ (Q & A about almost all technical questions in the world), emailElectronic versions of Zines (e-magazines), printed daily newspapers and journals (with on-Online news and information services), references, e-commerceBooks, monographs, articles, minutes of discussion (\"clues\"), minutes of meetings, etc.The Internet is a major advantage for publishers.Consider the electronic version of p-zine.Post emailZine promotes the sale of the printed version, which helps to sign up users and leads to the sale of advertising space.The electronic archiving function (see next section) saves the need for a re-archiving issue, the physical space needed to do so, and the irritating search for data items.The trend in the future is to subscribe to the electronic version at the same time (mainly for archival value and the ability to link to additional information) to print one copy (it is easier to browse the current issue ).Economy is has provided its printing users with the opportunity to access their electronic files for free.There are other advantages to the e-Daily: it allows instant feedback and flow, almost trueTime, communication between writers and readers.Thus, the gyro function is obtained electronically: the navigation instrument always indicates a deviation from the \"right\" route.The content can be updated immediately and include breaking news in the old content.Professional handheld devices have allowed to download and store large amounts of data (up to 4000 printed pages ).Users have access to libraries containing hundreds of texts that are suitable for downloading, storing and reading by a specific device.In the same way, standards in this area will also tend to be consistent (the final competitor may be MS-of adobe\'s coststmicrosoft-Reader ).Currently, e-Books are regarded as a continuation of Printed Books (p-By other means, or as a whole new area of publishing.Since p-Books are more convenient than electronic books.books -They will win in any simple \"media replacement\" or \"media displacement\" battle.In other words, if the publisher will stick to a simple and direct conversion of p-books to e-books -then e-Books are doomed.They are simply inferior and cannot provide p-books.But e-books -being digital -Opened the field of view of the possibility of being neglected so far.These can only be strengthened and enriched by the introduction of e-commerce.paper and e-ink.Among them: the technology is not fully in place.In the wireless network and e-commerce, the war is popular.book realms.Platform competition.Standard conflict.Gurus debate.But integration is inevitable as it developsBook of the future.G.The archive function of the Internet is also the largest cemetery in the world: tens of thousands of dead websites are still accessible --This \"ghost location\" at the Electronic Frontier \".In a sense, this is collective memory.One of the main functions of the Internet is to save and transfer knowledge through time.It is called \"memory\" in biology\"\"Archives\" in library science \".Both search engines (Google) and professional services (Alexa) record the history of the Internet.3.As a collective nervous system, the Internet is compared from the development of a human baby.Human beings are just beginning to develop their nervous system.The internet does all the functions of the body\'s nervous system, both functionally and structurally, very similar.It is decentralized, redundant (each part can be backed up as a feature in the event of a failure ).It carries information accessed through various paths, it contains memory functions, it is multi-modalText, vision, audio, and animation ).I don\'t think this comparison is superficial, and studying the functioning of the brain (from infancy to adulthood) may reveal the future of the network itself.The Net -Like the nervous system.Providing means for the transportation of goods and servicesThere are also memes and information, their processing, modeling and integration.A.The collective computer carries the metaphor of the \"collective brain\". we expect that the processing of information will be carried out on the Internet, not inside the terminal --The user\'s hardware (the same way the brain, not the eye, processes information ).The desktop will receive the results and communicate with the network to receive additional clarifications and instructions and to convey the information collected from their environment (mainly from users.In other words: in the future, the server will not only contain information (as it is today )-The same is true for software applications.Users of the app will not be forced to buy it.He won\'t be driven by hardware.Related expenditures used to meet the growing scale of applications.He will not find himself wasting scarce memory and computing resources on passive storage.Instead, he will call the central computer using a browser.This computer will contain the required software and break down to its elements (= applets, small applications ).Any time the user wants to use one of the features of the app, he will suck it away from the central computer.When finished -He will \"return\" it.Processing speed and response time will make it impossible for users to feel that they are not interacting with their own software at all (ownership issues will be very vague ).The technology is available, and it sparked a heated debate about the future shape of the entire computing industry.Real power supplyOr a network computer, a little more than a dumb terminal ).ASPs (application service provider) has provided access to online applications to enterprise users.Over the past few years, scientists have used the power of online PCs to accomplish the amazing achievements of distributed parallel processing.Millions of computers connected to the networkProcessing signals, meteorological data from outer space and solving complex equations.This is a major example of the collective brain in action.B.The Intranet -Logical expansion of the collective computer LAN (Lan) is no longer rare in the company\'s office.Wan (Wan) is used to connect organs geographically dispersed by the same legal entity (bank branch, Group subsidiary, sales person.Wireless networks are used in many local area networks and wide area networks.Wireless intranet/extranet and Lan are the trends of the future.They will phase out their counterparts on fixed lines.The Internet provides an equal platformIndependent locationIndependent time of dayIndependent access to corporate memory and nervous system.The complex firewall security app protects the privacy and secrets of the intranet, and is not affected except the most determined and savvy breakers.The intranet is a crossTherefore, the organizational communication network built on the Internet and information technology platform has all the advantages.Extranet is also open to customers and suppliers.Anyone authorized can access the company\'s servers anytime, anywhere (using local-Not international.Communication fee ).Users can leave messages (internal e-mail or v-Mail), access information-Proprietary or public-Participate in \"virtual teamwork\" (see next chapter ).Development of protection measures between server routesOrganizational Communication (firewall) is one of the two obstacles to solve the systemization of the intranet.The second problem is that the bandwidth is limited and audio (not to mention video) is not allowed to be transmitted effectively.Video conferencing over the Internet is difficult.Even the voice of the discussant using the Internet phone (IP phone) is distorted (albeit very slight ).All of this did not prevent 95% of Fortune 1000 from installing an intranet.The remaining 82% intends to install one by the end of this year.There are 50 large and medium-sized enterprises in the United States100 intranet terminals per Internet terminal.One of the biggest advantages of an intranet is the ability to transfer documents between various parts of the organization.Consider Visa: on 1996, it pushed 2 million documents per day internally.An organization equipped with an intranet can (in the case of firewall protection) give its customers or suppliers access to non-Classified communication or inventory system.Many B2B exchanges and industriesThe specific procurement management system is based on the external network.C.Transmission of information-Mail and chat on the InternetMail function) is eroding traditional mail.90% of customers have on-Access using electronic linesMail is sent from time to time and 60% is processed regularly.There are more than 2 billion pieces of information on the Internet every day.E-The Mail app is available as free software and is included in all browsers.So the Internet has completely absorbed the separate services of the past, so many people mistakenly believe that e-commerceMail is a feature of the Internet.The internet will call what it does to the Mail.There are already apps (Intel, Vocaltec, Net2Phone) that allow users to have phone conversations through his computer.Voice quality has improved.The discussant can cut into each other, argue and listen to the nuances of the tone.Today, the parties involved in the dialogue (two or more) must have the same software and the same (computer) hardware.In the near future, the computerto-The regular phone app will eliminate this requirement.And, again, at the same timeHow: The user can talk over the phone, see his party, send an emailMail, receive mail and transfer files-It does not prevent the conversation.The cost of transmitting voice will become so insignificant that 3-5 years.Data traffic will greatly exceed voice traffic.Virtual reality may be involved in the next phase.Each side will be represented by a \"Avatar\", a 3-The D-shaped statue generated by the application (or the portrait of the user is mapped and superimposed on the chemical ).These statues will be multiple.Dimensions: they will have their own communication patterns, special habits, history, preferencesIn short: their \"personality \".Therefore, they will be able to maintain the \"identity\" and consistent communication patterns that they will develop over time.Such numbers can accommodate a website, accept, welcome and guide visitors, and always reflect their preferences in the electronic \"mind.It can tell the news like the digital anchor Ananova.Visiting the website in the future is certainly a more enjoyable thing.D.Transfer of value-E-Cash 1996, four corporate giants (Visa, MasterCard, Netscape and Microsoft) agreed on the standard of secure payment through the Internet: SET.Internet commerce is expected to reach $25 billion by 2003.The website owner will be able to charge rent from passing visitorsOr the cost of providing services within the website.Amazon has set up an honor system to collect donations from tourists.PayPal provides cash alternatives to millions of users.In terms of money creation and transfer, the Internet will gradually compete with the central bank and the banking system.E.Transfer of interaction-The Internet allows simultaneous communication and efficient transmission of multimedia (including video) files between an unlimited number of users.This opens up the horizon of an incredible opportunity, the real core of the Internet revolution: the virtual collaboration (\"Follow the Sun\") model.Example: a group of musicians can create or play music.Separation in space and time;Advertising companies can cooperateMaking advertising campaigns in real-time interactions;Movies and TV movies are made from different geographical locations through teamwork of people who have never met in addition to through the Internet.These examples illustrate the concept of \"virtual community.Space and time will no longer hinder teamwork, whether it is a temporary arrangement of science, art, culture or the provision of services (virtual law firms or accounting firms, or virtual consulting networks ).An intranet can also be considered a \"virtual organization\" or a \"virtual business \".Virtual shopping centers and virtual directories are the main examples of space-time liberation.In 1998, more than 300 virtual shopping centers were active on the Internet.In 2000, 46 million shoppers visited them frequently, where they bought goods and services.The virtual mall is the Internet \"space\" (page) located in the \"store ).These stores offer goods using visual, audio and text means.The visitor checks the goods provided through a virtual \"gate\" or storefront until he makes a purchase decision.He then took part in a feedback process: he paid (by credit card), bought the product and waited for the product to arrive by mail (or download.Manufacturers of digital products (such as intellectual property rights of electronic products)Books or software) have started selling their goodsLine, download as a file.However, the communication speed is slow, the file format and reader standard compete with each other, and the bandwidth is limited --Limits the growth potential of this sales model.Once resolved -Intellectual property will be sold directly from the internetline.Until then, mediation at the Post Office is still needed.As long as this is state-of-the-art, the virtual mall is just a beautified computer mail catalog or purchase channel, and the only difference is the unusually diverse inventory.Websites that started with \"specialty stores\" are rapidly changing to multipleVirtual shopping center.Amazon.Com, for example, has acquired a virtual pharmacy and other virtual businesses.It now sells music, video, electronics and many other products.It started at the bookstore.This contrasts with a more creative idea: a virtual directory.It is a form of narrow broadcasting (relative to broadcasting): a precise positioning of a potential consumer audience.Each group of described consumers (no matter how small) comes with their own-Digital generation-catalogue.Daily Update: types of goods provided (adjusted according to stock levels, consumer preferences and items in transit )-Prices (sales, discounts, package deals) Change in real time.Amazon has integrated many of these features on its website.The user enters his website, describing his consumption and his preferences.Generate a custom directory for him immediately, including specific suggestions.His purchase history, preferences and responses to the feedback questionnaire are all accumulated in the database.This intellectual property is likely to be Amazon\'s main asset.There are no technical barriers to achieving this vision today --Only administrative and legal (patent.Large physical retail stores are unable to process a large amount of data for the expected results.They are also highly skeptical about the feasibility of the new media.Privacy issues prevent effective collection and use of data mining or personal data (keep in mind Amazon\'s \"circle of readers \").Virtual Directory is a private case of a new type of Internet.Shooting: \"Intelligent (shopping) agent \".These are AI apps with \"long memory.They map the details of consumers and users and then suggest the purchase and refer to the appropriate website, catalog or virtual shopping center.They also offer price comparisons that can\'t stop or fool a new generation of products using different product categories.In the future, these agents will also cover physical retail chains and cover locations with wireless networks-A specific service, publishing a branch or store map closest to the address specified by the user (his residence by default), or generated by his GPS-enabled wireless mobile or PDA.The technology can be seen on several music sites on the Web and may dominate wireless Internet devices.The owner of the Internet enabled (third generation) mobile phone may be a geographic targetSpecific marketing campaigns, advertisements and special offers related to his current location (according to his GPS report --Satellite geographic positioning system ).F.Transmission of information-Internet news is good.They are constantly updated dynamically (unlike static print news) and are always accessible (similar to print news), instant and fresh.There will be interactive news in the future.A special \"corner\" in the news website will accommodate \"Breaking News\" (or company press release) published by the public ).This will provide readers with a glimpse of news production, which is made of raw materials.The same technology will be used for interactive TV.The content will be downloaded from the Internet and displayed as overlay in the TV screen or in the box in it.The downloaded content will be connected directly to the TV program.Therefore, biographies and records of football players will be shown in football matches, and when a country gets news coverage, the history of the country will be shown.4.Terracotta Warriors Internetica-The Internet, an unknown mainland layman and expert, is talking about \"websites\" and \"advertising spaces \".However, the Internet has never been compared to a new world with unlimited surface.The Internet has its own real estate developers and construction companies.Equivalents in real life profit from the scarcity of resources they use --Internet peers make profits from tenants (content producers and distributors, e-commerce providers)Tailor and others ).Entrepreneurs have purchased \"Internet space\" (pages, domain names, portals) and have taken advantage of their acquisition commercially by: Internet space can be easily purchased or created.With the introduction of competition in domain name registration services and the increase in the number of top-level domain names, investment is getting lower and lower.Infrastructure can then be builtFor shopping centers, free home pages, portals, or other purposes.It is this infrastructure that developers can later sell, lease, franchise or rent.But the real estate bubble is the culmination of a long and tortuous process.In the beginning, only the members of the edge and pioneerGarde (inventor, risk hypothesis entrepreneur, gambler) invests in a new invention.No one knows what is the best use of the invention (in other words, what is its future ).Many -Mainly members of the scientific and commercial elite.Arguing that there is no real need for this invention, it has not been tried in a new and untried way to replace the old and tried pattern of doing the same thing?).Also, these criticisms are usually goodfounded.First of all, there is no need for a new medium.A new medium inventionAnd the need for it.In order to meet the needs of this new discovery, it has also created its own market.Two main examples of this selfPCs and CDs are recursive processes.When the PC was invented, its use was completely unclear.Its performance is lacking, its capabilities are limited, and it is intolerable for users to be unfriendly.Its design is flawed, without the comfort and ease of use of any user, and requires a lot of expertise to operate.Worst of all, this knowledge is the proprietary knowledge of new inventions (not portable ).It reduces the flow of labor and limits a person\'s professional vision.The worker assigned to tame the new Beast has a lot of complaints.Managers think this is a hassle at best.At first, the PC was thought to be a sophisticated console, an electronic baby --sitter.It includes a keyboard, so it is considered a glorified typewriter or spreadsheet.It is used primarily as a word processor (spending is reasonable for these reasons alone ).The spreadsheet is the first real PC application that demonstrates the inherent advantages of this new machine (mainly flexibility and speed ).But more is the same.Faster sliding rulerUnconvinced people say, after all, what\'s the difference between this and handheld calculators (some of them already have Computing, memory, and programming capabilities )?PC is considered a medium, only 30 years after it was invented with the introduction of multimedia software.For a long time, computers have been stripped from the market and the secondary market, demand and professional fields.The meeting was always focused on how to improve existing markets and solutions.Internet is the first important application of computer.So far, computers are only different in number from other computing or gaming devices.Multimedia and the Internet make it superior in quality and unique.Part of the problem is that the internet was invented, maintained and operated by computer professionals.For decades, these people have become accustomed to thinking in Olympic terms: faster, stronger, and higher --Whether it\'s new, unprecedented, or notexistent.The engineers were trained to improve.Few inventions.With a few exceptions, its creators stumbled upon the InternetIt was invented by itself, despite them.Computer Professional (expert in hardware and software )-Linear thinker.The Internet is non-linear and modular.It is still the age of hacking.There is still much work to be done to improve technical strength and strength.However, their control over content is weakening, and they are gradually being replaced by communicators, creatives, advertising executives, psychologists, and venture capitalists, and the completely unpredictable masses who flock to their home page and graphic madman.All of this is consistent with the user, his spiritual needs and his information and entertainment preferences.The disc is a different story.It was intentionally invented to improve the existing technology (basically the phonograph of edison audio ).Market-This is a big gamble.At first, the improvement was controversial (many said that the sound quality of the first-generation disc was not as good as that of its contemporary record company ).Consumers must be persuaded to change software and hardware and come up with thousands of dollars to listen to what the manufacturer claims to be a more realistic reproduction.A better argument is that the service life of the software is longer (although some of the initial pitch sounds absolutely morbid compared to the limited life expectancy of the consumer ).Computer positioning is not clear.The main function of the disc is very clear --But it\'s hard to convince consumers that this is necessary.Each medium is first controlled by a technician.Gutenberg is a printer.Not a publisher.However, he is the most famous publisher in the world.Whether the technical cadres are skeptical or small --Entrepreneurs of scale and together with them to establish enterprises with no clear vision, the marketThinking in a direction, or an orderly plan of action.Lawmakers are also dumbfounded and do not understand what is happening --Therefore, there is no legislation to regulate the use of the media.Witness the initial confusion between copyright and copyrightElectronic licensing softwareCopyright of books, as well as ROM embedded software.Abuse or under-The utilization rate of resources is increasing.Sell radio frequencies to the first mobile phone operators in the WestNow, the situation in eastern and central Europe is repeating itself --is an example.But more complex dealsLike real estate in \"real life --Began to appear.The Internet is likely to be integrated with \"real life.It is likely to be dominated by entity entities that may import their business methods and management.Because of its weird past.Com boom and dot.Bomb explosion)A sustainable and profitable future is waiting for it.